Most beauty advice is written for a face that looks like the person who wrote it. We work the other way around — starting from what you actually have, not from a look you're meant to copy.
A wide nose and a nose with a dorsal hump need shadow in almost opposite places. A cool undertone and a warm one need different reds entirely. Two serums with the same hero ingredient can behave nothing alike. Advice that flattens those differences fails everyone it reaches.
The desks
Contour
Placement by feature. Where the shadow starts, where it stops, and how far it blends.
Colour
Undertone, depth and contrast — worked out from what you own, not from a quiz.
Ingredients
What's actually in the bottle, what it does, and what it shouldn't be layered with.
Routines
What survives a full day, a hot room and a camera flash — and what doesn't.
Latest
- How to contour a wide nose
- Why your nose contour looks muddy
- Cream vs powder for nose contour
- Cool or warm: working out your undertone soon
- Niacinamide: what it does, and what not to pair it with soon
How to read us
Every technique here is written as a placement or a measurement, not a feeling. If we can't describe it precisely enough for you to repeat it, we don't publish it.
We say when something didn't work. A technique that only holds for two hours, or only reads well under direct light, is worth knowing about — and most guides leave that part out.